KP Sanghvi is proud to announce its jewellery collaboration with Serena Williams—23-time Grand Slam tennis champion and global icon. Built on decades of expertise in the diamond and jewellery industry and long-standing collaborations with leading brands worldwide, this partnership represents a natural and organic next step for the group.
Rooted in themes of Unstoppable, Believe, Be Great, and By My Side, the jewellery collection celebrates self-confidence, perseverance, and familial bonds. Each design is thoughtfully created to resonate with individuals who see jewelry not only as adornment, but as a reflection of personal journeys and meaningful moments.
What makes this collection special is the intention behind every piece. Serena is deeply involved in the creative process, ensuring each piece authentically reflects her values.
“I love expressing myself through fashion,” says Serena. “My diamond jewelry collection is a beautiful celebration of the strong women in my life and around the world. I’m so grateful for the opportunity for my designs to inspire people to love themselves, believe in themselves, and to bring a little sparkle and joy to special moments.”
KP Sanghvi and Serena Williams’s collaboration brings together to share a powerful vision with audiences worldwide—bringing inspired design, exceptional craftsmanship, and meaningful luxury to Serena’s global community of admirers.
Read more on Businesswire.